online spend across retailers is estimated to be $11.9 billion across both days, representing 8.5% growth compared to last year’s Prime Day total online revenue of $11 billion. online spending to date in 2022, with the second day of Prime Day coming up behind it. ![]() online spend surpass $5.9 billion, representing 9.2% growth compared to e-commerce revenue on the second day last year. According to the Adobe Digital Economic Index, the second day of Prime Day saw total U.S. The multitude of sales that happened around Prime Day this July significantly drove up online spending overall. “They now run their own version of Prime Day to try to siphon off a lot of that excitement and traffic.” For example, Target Deal Days, Bed Bath & Beyond’s Beyond Big Savings Event, Best Buy’s Black Friday in July sale and Macy’s Black Friday in July sale all overlapped with Prime Day 2022. “Their presence is a lot bigger than it was even just last year,” he said. Many other retailers hosted competing Prime Day sales, which Hansen told us is a “headwind” for Amazon. In 2022, Amazon said shoppers purchased more than 100,000 items per minute during Prime Day and it reminded members the event was underway through notifications through its app and Alexa devices. Between Alexa devices, the Amazon app, services like Prime Video and Music and more, Amazon has ample opportunities to advertise Prime Day, which can drive shoppers to the sale. One factor that Hansen said may boost Amazon’s Prime Day performance each year is that it “penetrates” households very well. Customers purchased more than 100 million small business items in the three weeks leading up to Prime Day, Amazon said. ![]() The Prime Day that took place on July 12 and 13 of this year was particularly lucrative for the retailer's third-party sellers, most of which are small and medium sized businesses - the event was the biggest one yet for third-party sellers, whose sales growth in Amazon’s store outpaced Amazon's retail business, according to Amazon. An Amazon spokesperson declined to comment to CNBC, but we’ll update you as we learn more. While Amazon Prime Day usually only happens once a year, CNBC reported that the retailer plans to hold a second sale event that’s exclusive to Prime members later this year for the first time ever. Shopping What to look for in a vacuum Looking back on Prime Day 2022 - and looking forward to a possible second mega sale this year We also compiled some of the top-selling items during Amazon Prime Day events worldwide, from Instant Pots to the Echo Dot. To chart the history of Prime Day and its impact, we consulted experts about how the event has grown since its inception. Regardless of year-over-year growth, Prime Day continues to be a success - it dominates a usually dormant online shopping period, driving traffic not only to its site, but also to other retailers that host competing sales. Between 20, the retailer saw a 45.2% jump in Prime Day sales year over year. This is a trend Amazon saw between 20: Market research firm Digital Commerce 360 estimates that Amazon sold $11.2 billion worth of goods during Prime Day 2021, up only 7.7% from $10.4 billion in 2020. And while Hansen said he expects to see year-over-year growth, it may not be by as much as in years past. SKIP AHEAD Prime Day 2022 | Prime Day bestsellers | Amazon Prime membership 101Īmazon has not disclosed total sales from Prime Day 2022. The event being held in July this year was a sign that Amazon was returning to its “standardized approach” to Prime Day, according to Joseph Hansen, the founder and CEO of marketing agency Buy Box Experts - before 2020, Amazon held every Prime Day in July and shoppers could plan accordingly. The retailer hosted Prime Day 2021 in June, the earliest the event has ever occurred, and Prime Day 2020 in October, the latest date on record. ![]() Prime Day 2022 was the first time in two years that the mega sale happened in July. This is in line with the trajectory Prime Day has taken since the first time it took place in 2015, with Amazon scaling its summer sale to record-breaking heights every single year. ![]() Prime members worldwide purchased more than 300 million items and saved over $1.7 billion during the two-day event, the retailer said. Prime Day had its biggest year yet in 2022 - despite retailers recently reporting shifts in shopping habits, in part due to inflation.
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